Identifying objectives and understanding difficulties are the fundamental steps to develop a solid and functional strategy.
Product Strategy & Definition
Co-Design and Envisioning
In Service Design users and stakeholders enter the design process as experts of their own field. Therefore, during this process the components, the obligations and the interactions of the service are represented in a concrete and clear way, for all to understand, pointing out all the problematic areas.
Prototyping and testing
Ideas and intuitions are outlined and examined by the actual final users to be refined and adjusted before realization.
Implementation and evolution
What has been decided gets transformed into what the organization needs in order to bring to life the service as it was envisioned. We observe how the service is changing the users’ behaviours, learn new things and watch how expectations evolve to be able to further improve.
The user experience is central
Service Design is a discipline that focuses on the improvement of interactions between the service and its end-users. Society is evolving fast, and internet is creating connections that weren’t possible before. In this scenario concepts like offer, service and even property are changing, acquiring new meanings and adjusting their importance.
The users raise their expectations every day and perceive the brands more and more based on the experience they have while using their online services, often comparing them to those offered by big players who play shaping always new and innovating experiences. It is, then, extremely important to put yourself in the shoes on who comes in contact with your service, seeing with their eyes. What are their needs? What their motives? And their abilities, how does they influence their behaviours?
Service Design answers those questions, a critical and analytic approach that discusses the whole provided service so that it can be coherent, transparent and able to evolve with the user’s expectations. This discipline isn’t just about digital services. It analyzes all the delivery processes through the users’ eyes, from the experience they live when they come in contact with the brand, no matter the touchpoint: a person, a place or an online application. Why this is so important becomes obvious if you think about how, differently from buying tangible products, the users can perceive an online service only when they’re already using it. In this case, we only have one chance to give a good first impression.
Taking care of online business we always had to study and understand the delivery of the whole service. During this process we find many focal points to improve, sometimes preparatory to the digital success, sometimes completely unrelated. For this reason we decided to offer to our clients our full knowledge: Service Design covers every aspect of our everyday work and with its inclination to iterative processes of identification, definition, developing and verifying, it is a natural conjunction with our Lean approach. Applying the same cognitive tools to every field of service we can assist our clients in the hard task of reflecting on their strong and weak points, on which habits change and which make stronger.
UX / UI Consultancy
The user experience is critical
The users interact with the digital artifacts in a spontaneous way, not a mediated one. Every moment of frustration that they’ll experience will remind them of your brand. For this reason an accurate analysis of the user interaction is fundamental to understand and recognize the potentially negative experiences in the usage of your digital product or service.
An impartial eye on decisions
Our vast experience on UX patterns and best practices allows us to get, after a thorough analysis, a general picture of the conditions of a product. But that is not enough. All our evaluations come with tests made with a sample of users to verify the assessment made in realistic scenarios.
Defining the sources of friction
Every source of friction in the use of a product corresponds to an operation that could be executed in less time. More rapid and fluid operations lead to a better user experience and more possible interactions in the same time period, increasing its performance. Deleting these critical points will reduce waste, for the user and for you.
A linear and pleasant user experience
Sometimes a product or service doesn’t perform as expected. The reasons might be various but often it’s preferred to look for technical reasons, underestimating an important factor: the user’s experience.
The design of an application or service that doesn’t put the final user in the center might lead to creating some source of friction, where an easy action is made difficult causing frustration or, in the worst scenario, the desertion of the user. Wrong choices might, therefore, undermine in an important way the performance of a product.
SparkFabrik puts at your disposal its UX Design experience, finding for you all the sources of friction and the intervention areas in your product or service in a detailed report.
UX / UI Prototyping and production
No waste of work
From the prototypes you can get either referential graphic worksheets for front-end development of the application or service, or single graphic elements to use directly in the prototype you are developing.
Refining choices when it’s less expensive
Verifying and evaluating choices in a preliminary stage of a project makes you save time and money that you’d end up wasting at a later time, when the room for manoeuvre to make chances is substantially reduced.
A great strategic advantage
Today it is possible to simulate the users interactions with the product even before editing the code, when the costs to change those behaviours are low, giving you a great strategic advantage.
Evaluating before deciding
When you are designing a new application or service, or when a pre existing product gets modernized, it is important to verify the decisions taken early in the designing stage. Thanks to modern technologies (like Adobe XD) it is possible to realize prototypes that aren’t just graphic, but also interactive, allowing you to show the stakeholders a representation that is tangible and really close to the final form of your choices.
The prototype we realize also allows us to make early stage UX tests on selected samples of users, obtaining important feedback in a preliminary phase of the process when the room for manoeuvre to detail your project is still wide.