SERVICE DESIGN

Service Design is a discipline that aims to improve interaction between service and its users.

Society is evolving fast and the network is creating connections that were previously impossible. In this scenario, concepts such as supply, service and even property are changing, taking on new meanings and changing their importance.
Users raise their expectations daily and perceive brands more and more based on the experience they have during the use of services, often comparing them to those offered by the great actors who fight to shape new and improving experiences.
It is therefore important to put yourself in the shoes of those who come into contact with our service and see with their own eyes. What are your needs? For what reasons? And about abilities, how do they influence users’ behavior?

The response is provided by Service Design, a critical and analytical approach that questions the delivery of the service in its entirety, in order to make it coherent, transparent and able to evolve with the user's expectations.
The guidelines, therefore, do not concern the digital environment. On the contrary, it analyzes all the delivery processes through the user's lens, as well as his experience when it comes into contact with the brand, whatever its touchpoint: a person, an environment or an online application.

It becomes obvious why it is so important if you think that unlike the purchase of tangible products, a user can perceive a service only when he is already enjoying it. Therefore, we have only one chance to make a good first impression.
By taking care of online business, we must always study and understand the delivery of the service as a whole. Points of improvement emerge during this process; sometimes, they are a necessary pre-requisite to the success of digital products, sometimes, they proceed in a parallel fashion.

For this reason, we have decided to make our experience at our customers disposal: Service Design permeates every moment of our daily work and, with its propensity for iterative processes of discovery, definition, development and verification, is naturally aligned to our lean approach.
By applying the same cognitive tools to all areas of service, we can assist our clients in the difficult task of reflecting on their strengths and weaknesses, as well as on which habits to make changes and which to strengthen.

A chain is as strong as the weakest of its rings. It would, therefore, be unnecessarily expensive to invest resources in the digital environment, and then fail elsewhere. This is why we encourage our customers to question themselves in a 360-degree manner, focusing their efforts where needed. We walk alongside them and facilitate the processes of discovery, experimentation and adaptation, even when this means “spending less on digital products”.
A chain is as strong as the weakest of its rings. It would, therefore, be unnecessarily expensive to invest resources in the digital environment, and then fail elsewhere. This is why we encourage our customers to question themselves in a 360-degree manner, focusing their efforts where needed. We walk alongside them and facilitate the processes of discovery, experimentation and adaptation, even when this means “spending less on digital products”.

Would you like more information about our SERVICE DESIGN services?
Write to info@sparkfabrik.com .

SERVIZI

We can follow you with workshops, coaching and training during the phases of:


CO-DESIGN: Users and stakeholders enter the design process as experts of their own experience.

ENVISIONING: Components, constraints and interactions of the service are represented in a tangible and clear way for everyone

PROTOTYPING AND TESTING: Ideas and intuitions are sketched and tested by real end users in order to be refined and adjusted before implementation.

IMPLEMENTATION: What is decided is transformed into everything that the organization needs to give life to the service as it was envisioned.

EVOLUTION: We observe how the service modifies user behavior, learn new things and see how expectations evolve in order to improve further

IN-DEPTH PAGES FOR SERVICES

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