Caleffi China

A multi-cloud infrastructure to optimize the digital presence of Caleffi in China, guaranteeing an experience equivalent in every aspect to the one in any other part of the world.

Caleffi Hydronic Solutions

Caleffi Hydronic Solutions is a leader in the production of components for heating, air conditioning, plumbing and renewable systems for domestic and industrial use, and in the supply of avantgarde system solutions.

It counts today over 13000 employees all over the world, serves over 90 markets with a 329 million euros turnover in 2018.

Caleffi and SparkFabrik built over the years a productive and virtuous collaboration that led to embarking together on many projects and challenges, upon them the realization and managing of the Drupal based multi-country software platform for the corporate website managementcorporate website management.

Project
Multi-Cloud Infrastructure
Services
Cloud infrastructure design, Alibaba Cloud, Google Cloud
Release
May 2019
Caleffi Hydronic Solutions

The new challenge

China is today one of the most digitally connected markets in the world: 40% of the Chinese population, about 580 million consumers, buys online and almost 38% buys products and services outside of China. The Chinese market doesn’t just offer enormous potentialities to Italian products and services, but holds a strategic role in the digital field, the one where new technology, consume and business models are surfacing.

Caleffi Hydronic Solutions presence in China reached in 2019 its 20 years of activity confirming the strategic importance of this market, today and most importantly in the future.
Reaching and guaranteeing a digital experience in China equivalent to the one in any other part of the world in terms of efficiency, safety, contents control and usability, overcoming infrastructural and technological obstacles that the Chinese market represents today, was then the new challenge.

The focus of Caleffi Hydronic Solutions was, in particular, on one side towards a better positioning of the Caleffi brand in the Chinese digital market, offering a web use experience equal or superior to the local competitors, and on the other having a reactive and easily updatable platform in Chinese territory as well.

The solution

We helped Caleffi Hydronic Solutions to face those problems offering technological, consultancy and operative solutions, and giving them the chance to have from the Italian headquarter full control of the Chinese digital property, leaving at the same time full management autonomy to the Chinese branch.

Consultancy process, ICP filing

To host their applications on servers situated on Chinese territory, it is mandatory to fulfil some bureaucratic procedures. For Caleffi Hydronic Solutions ICP Filing and PSB registration were individuated as necessary procedures.

Through the SparkFabrik consultancy services, the ICP Filing procedure - a bureaucratic procedure articulated in various phases that might become complicated and time consuming when you’re not followed by an experienced partner - was successfully completed in just 20 days.

The following step was the registration to the Public Security Bureau (PBS) of the Internet Security Administration Service Platform of the National Public Security Bureau of China, to require the content verification on their website from the supervisory authority for public security.

Infrastructure: multi-cloud strategy and PaaS

In a global digital strategy designed to help portability and flexibility, winning solutions when facing new business opportunities where speed, business continuity and costs optimizations are a crucial factor, SparkFabrik already took care of the migration of the application infrastructure of Caleffi Hydronic Solutions in Cloud, with a development and implementation approach based on the best practices known as The Twelve-Factor App methodology, directed to software development as service application.

The new step in the implementation of the strategy consisted in the realization of a High Availability multi-cloud platform, erogated in “as a Service” mode, equipped with SparkFabrik Cloud DevOps Platform™.

SparkFabrik Cloud DevOps Platform™ is the SparkFabrik workflow management platform for the automation of multi-environment Continuous Integration and Continuous Delivery, Profiling and Monitoring of Applications and integrated Agile issue tracking processes.
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Results

In the left side of the image below are summarized the metrics of the accesses to Caleffi Hydronic Solutions from China before the implementation of the SparkFabrik platform.

They were obtained using LOOKATME Analytics™, a performance measuring tool realized by SparkFabrik to give businesses a clear vision of how they could access their digital properties users/customers based in China.

They are pretty typical metrics for the access in Chinese territory of websites or applications hosted in Europe.

With those values, updating the existing platform from Chinese territory would be rather frustrating, if not impossible, and the access from the users/customers extremely difficult (statistically roughly 53% of the visits from mobile users gets abandoned if the page takes more than 3 seconds to load).

With the passage to the multi-cloud strategy and the Chinese request on the new infrastructure, the new performance indicators about the access on Chinese territory (to be seen on the right side of the image) show an improvement of 198%, going from a global performance index of 20 to the present 90.

In addition, possible functionalities developed for the global website are potentially available simultaneously on the Chinese website, thanks to SparkFabrik Cloud DevOps Platform™, that allows to bring platform updates at the same time in all the multi-cloud regional applications.

Following the above-mentioned image you can find positive feedbacks from the Chinese site administrators, who says “updating the platform is now a pleasure”.

Results
Annalisa Gennaro

Digital Marketing and Communication,
Caleffi Hydronic Solutions

SparkFabrik is the partner anyone would (and should) have at their side when it’s about broad-spectrum digital solutions. We started to collaborate years ago in the development of the technology stack at the base of the multi-country and multi-language corporate website, almost a living organism that keeps on growing. They accompanied us into the Cloud (on GCP first and on AliCloud this year). But that’s not all. Any digital project sees them involved more or less operatively but always, no matter what, from a strategic point of view: Spark is a bundle of minds and personalities driven by expertise and passion that is rarely found in the business world. They have the capacity to resolve critical situations, to envision, to deliver rapidly and to be propositive, in addition to advanced skills in control, development and positive collaboration with the other active digital partners.

Those are all reasons why we never hesitated when it was proposed to us to migrate to Alibaba Cloud to solve a number of problems on the Chinese market. SparkFabrik is the demonstration that a serious business isn’t necessarily divergent with the possibility of being well-rounded persons who believe in sincere human relationships and in smiling while working.

Dario Shu

Chief Representative Caleffi China,
Caleffi Hydronic Solutions

Moving the Chinese-language website on Alibaba Cloud was an important step to grow even closer to the market, knowing its culture and uses. As Italian leader of its field Caleffi demonstrated its will to grow roots in China from which grow an even stronger reality that looks towards the exportation of Made in Italy.

This step allows wholesalers, technicians, architects, but also final users, to have access to Caleffi technical and commercial information in a faster and more convenient way. I thank the SparkFabrik team, the Italian digital division and our Chinese colleague Lavinia to bringing to completion this important migration, fundamental for a successful growth.